Introducing New Advancements in Adobe Marketing Cloud – Powered by Adobe Sensei

At Adobe we’ve been laser focused on powering exceptional digital experiences. The abundance of data, made available through trillions of customer interactions across our systems, constantly informs our algorithms so they become increasingly smarter, predictive and powerful, and enable the best possible experiences. Yet data can only go so far. Our perspective is that artificial intelligence should be less artificial and that human intelligence must remain at the core of creating and delivering world-class experiences.

Today at Adobe MAX, we announced Adobe Sensei, a framework and set of intelligent services built into the Adobe Platform to dramatically improve the design and delivery of customer experiences. In Adobe Marketing Cloud, Adobe Sensei already powers over 50 mass personalization and predictive capabilities to help brands better understand and meet their customers’ needs and transform them into Experience Businesses.

The Adobe Marketing Cloud Device Co-op, for example, is powered by Adobe Sensei. The Co-op, currently in beta and announced earlier this year, enables the world’s biggest brands to work together to better identify and market to consumers by delivering personalized experiences across devices – without having to be logged into a customer account. Adobe Sensei is also behind Adobe’s Digital Price Index, which taps into Adobe Analytics to surface economic insights and price fluctuations from billions of retail transactions. Or take Anomaly Detection as an example, which automatically flags inconsistencies in the performance of marketing campaigns and suggests ways to remedy them.

Today, we are announcing several new features across Adobe’s Digital Marketing Solutions that are powered by Adobe Sensei. They include:

• Intelligent Alerts: Adobe Analytics now delivers Intelligent Alerts when a statistically significant event is detected. The automated message indicates that something material is happening. Over time, the system becomes smarter and learns which alerts are most valuable to the user by assessing the engagements with feedback prompts. With Intelligent Alerts a retailer, for instance, can get an alert when an items jumps in sales on a particular day, or when smartphone cart abandonments see an irregular spike.

• Automated Digital Advertising Insights: We are extending Advertising Insights in Adobe Media Optimizer from search to soon include social and display advertising. Advertising Insights automates the deep analysis of the performance of campaigns that usually takes hours to create manually. Presentation-ready reports in Microsoft PowerPoint generate statistical charts, summaries, and recommendations, and surface real-time insights to determine, for example, if you should invest more in search versus social or promote a campaign on a specific date or time. 

• New Lookalike Modeling Capabilities: Adobe Audience Manager now offers an enhanced lookalike modeling capability that allows brands to further personalize and target prospects that share the same interests and traits as existing customers. For example, marketers can identify home owners as an audience segment and also promote unique offers to those who have a mortgage to move beyond basic audience retargeting and gain valuable customer behavior insights.

• One-click Personalization: Adobe Target’s new Auto-Target feature determines the best, personalized experience to serve individuals. Brands can select options such as different layouts, wording and images, and personalize them for individuals. With one click, Adobe Target automatically determines the right website or app experience to show each visitor to drive better engagement and conversion.

• Enhanced Recommendations Engine: Adobe Target is also offering an enhanced recommendations engine to encompass not only product recommendations but offers as well. Brands can customize recommendations and deliver personalized offers. For example, a retailer seeking to clear the inventory of a flannel shirt can target relevant prospects with an offer on the shirt via push notifications, search ads and more. 

• General Availability – Smart Tag and Predictive Subject Lines: Adobe Experience Manager Smart Tags, generally available in December, enables marketers to easily find relevant image assets through machine learning technology that automatically tags vast quantities of images with useful metadata. For example, an image tagged as an image of an outdoors scene can automatically be analyzed by Smart Tags and populated with relevant tags such as ‘hiking’, ‘mountain’ and ‘Yosemite.’ Also, Adobe Campaign’s Predictive Subject Lines are generally available today. Customers can leverage the feature to suggest the best email subject line to improve open rates of email campaigns.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/introducing-new-advancements-in-adobe-marketing-cloud-powered-by-adobe-sensei/

From Design to Delivery: Powering Amazing Digital Experiences

Across nearly every industry, great digital experiences have become a primary battleground for capturing consumer mindshare. A recent Gartner survey on the role of marketing in customer experience found that, by 2016, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago. (“Top 10 Strategic Predictions for 2015 and Beyond: Digital Business Is Driving ‘Big Change’” Gartner, November 5, 2015). We hear time and again that consumers want to be engaged in ways that are more personalized, simple to navigate and consistent across platforms. In a recent survey of 1,000 consumers for example, young millennials (ages 18 to 24) cite irrelevant push notifications, non-personalized ads and lack of “pinch and zoom” functionality as common frustrations on mobile retail properties.

Brands are now challenged with having to design and deliver great experiences across every consumer touch point, from desktop and mobile to offline and emerging channels such as virtual reality. This will require more harmony between where the content is created and how it’s served to consumers. Tools and technologies have to be purpose-built to support these efforts and help transform brands into Experience Businesses.

We are announcing today at MAX new capabilities that further bridge our creative tools in Adobe Creative Cloud with our digital marketing solutions in Adobe Marketing Cloud, providing brands a comprehensive way to connect content with data.

Bringing Social Analytics and Publishing into Adobe Premiere Pro

Video has won the race for consumer attention across social media platforms, and the numbers are staggering. A recent survey showed that amongst 13 to 24 year olds, 85 percent of respondents regularly watched video on YouTube, while 53 percent said the same for Facebook. This opens up big opportunities for content creators to attract new audiences and better engage existing ones.

The Social Publishing Panel (beta) in Premiere Pro infuses Adobe’s video creation tool with data analytics and social publishing capabilities. Through the integration with Adobe Analytics, social data will now play a much bigger role in the creative process. What was once reserved for data scientists, creative teams can now leverage to inform their development process with real-time insights on how users are engaging with content and what resonates best across platforms. The integration with Adobe Social means that videos can be published directly to audiences across major social media platforms without users having to leave their Premiere Pro workspace.

New capabilities in the Social Publishing Panel (beta) in Premiere Pro include everything from automated insights on individual videos that help creators expand their audiences, to metrics around multiple renditions of the same content to inform editing decisions. Learn more and apply for the beta here.

Adobe Campaign + Adobe Dreamweaver: Boost Your Email Game

Email design and testing provider Litmus recently conducted a survey in which marketers indicated that Adobe Dreamweaver is the primary tool used to create email content.

With the goal of making it easier and faster for email marketers to create and send emails, Adobe Campaign will offer a sneak preview of an integration with Adobe Dreamweaver at MAX. Email designers will be able to create emails in Adobe Dreamweaver that will automatically sync with Adobe Campaign to send personalized, contextual emails that look great on every device. The integration works bi-directionally so that both marketers and creatives can collaborate more quickly and seamlessly to create and deliver beautiful and timely content.

Engage in 3D with Felix + Adobe Experience Manager

Marketers are under pressure to deliver content that’s more engaging than ever. Today, Adobe announced a beta of its new 3D design tool “Felix.” Through a future release of Adobe Experience Manager Assets (AEM Assets), our enterprise digital asset management and delivery offering, 3D objects designed in Felix can be accessed, then used for delivery across mobile, web, email and more. For example, rather than the tedious process of creating each image in a series of photos individually, marketers using AEM Assets will be able to repurpose existing 3D renderings to create a set of images from an infinite number of camera angles.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/design-delivery-powering-amazing-digital-experiences/

Five Tips for Mobile-Friendly Email Campaigns

In the US, mobile digital-media usage is clearly on the rise and is now outpacing desktop usage 51 to 42 percent, respectively. What are consumers doing with mobile access? According to Litmus, they’re reading email. In fact, more than half of all emails viewed today are opened on mobile devices.

As a marketer, your mobile-marketing plan needs to be strong, and your mobile campaign should look very different from your desktop version. Need a refresher? Here are five simple — but highly effective — tips for designing mobile-friendly email-marketing campaigns.

Tip 1: Understand Your Audience — Analyze the Data
Before investing time, effort, and money into mobile-marketing design, it’s helpful to know where the majority of your subscribers are, what they are doing, and how they view your emails. How many of them are using mobile devices, and which devices are they using? We know from the most recent Litmus report that over 50 percent of email views are on mobile and many of them are multitasking.

Adobe Campaign’s second annual consumer email survey found that 69 percent of consumers check email while watching TV or a movie, 57 percent check it in bed, 79 percent sneak it in on vacation, and 3 percent even check it in the middle of the night.. Yet, each customer is different, and with many variables to design for, understanding which device, email app, and even activity people are engaged in can help you decide how sophisticated to make your mobile design.

Tip 2: Simplify Subscriber Experience — Design and Functionality
The driving force behind any great email-marketing campaign is subscriber experience. The first thing to think about with mobile marketing is the subject line. Keep it short, pithy, and compelling. Is the beginning part of the subject line persuasive enough? Can you read it — and more importantly — can you understand what it’s about without having to turn your phone sideways? Be sure to design in a single-column format. It’s much easier to scroll up and down through content without having to also scroll left or right. Simplify user experience through design and functionality, and mobile-marketing success will follow.

Tip 3: Use a Single, Clear Call to Action — Easy to Click
Promotional emails can be pretty lengthy. Yet, with mobile, the key to success is brevity. There’s no need to elaborate on mobile. In fact, a third of survey respondents said they prefer email that’s informal and short, with a full half of 25-34 year olds using emoji to express thoughts at work.

How do you get your message across quickly? A single, clear call to action. When a subscriber knows what he or she is expected to do, there’s a better chance they’ll do it. Too many links can be distracting. A primary call to action — with an easy to tap link (think button) — is all you need. It’s simple really. Design for the thumb — not the mouse, meaning avoid making images into links or using font that’s small or difficult to tap.

Tip 4: Utilize Whitespace — Give Content Some Room
Mobile content works best when it’s spaced appropriately. Remember, it’s tough to see everything on a phone, so be sure to allow for plenty of whitespace to give your text some breathing room. Again, the best email designed for mobile takes finger size into consideration. Whitespace around links is good — nothing frustrates more than an accidental click.

Tip 5: Consider Context – Capitalize On Mobility
Because people today are on the go, mobile presents a fantastic opportunity to capitalize on contextual email. If you know your audience is likely viewing your email while they are doing something else, it makes sense to design content that’s specific for that instance. The good news is, to be effective with mobile marketing, email doesn’t need to be long and drawn out but works best when it’s short and informative — think of contextual email as providing a service.

Almost half of consumers surveyed said they would rather receive a marketing message via email than by direct mail. If you know your customers are going to a ballgame or a concert, the right email can preview the event, share info about where to park, and even highlight where to get dinner before or after the show. Great contextual email designed for mobile can reach your customers in the moment with information they need — and that’s powerful.

Final Thoughts
Mobile email marketing isn’t complicated — you simply need the right strategies to do it well. By analyzing the data and understanding your audience, you can target subscribers with mobile design that makes sense for them — in the moment, with messaging that’s easy to understand and act on, and when they need it most.

Headed to Adobe MAX? You can learn more about the fundamentals of building beautiful email experiences at Ben Tepfer’s Adobe MAX session.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/email/five-tips-mobile-friendly-email-campaigns/

Bridging the Divide Between Digital and Non-Digital Marketing Engagements

We all have people in our lives to whom we only speak and interact with at work. They’re nice people — we enjoy working with them. For whatever reason, we just haven’t gotten to know them outside of the office. While we know some things about these people — how they structure their emails or whether they prefer iOS or Android devices, for instance — we don’t really know who they are or what they do outside of work. As a result, it’s unlikely that we’d be able to piece together complete profiles of these people, let alone predict the choices they would make in given situations. The only people you truly know are those with whom you interact in all facets of their lives.

To a large degree, the same is true regarding your customers. If you don’t understand the full spectrums of their interactions with your brand — online, offline, and through every possible channel — you don’t have complete pictures of their behaviors, traits, and preferences. As such, you can’t really know whether they’re satisfied with your brand, much less anticipate what would make their experiences with your brand even more positive.

Marrying Digital and Non-Digital Touchpoints
Digital marketing data often comes from a number of channels — email, social, web, and more. When you add non-digital data sources to that, understanding omnichannel customer engagement and campaign attribution can start to seem overwhelming. However, if you don’t have insight into things like real-life phone conversations customers had with call center-support teams or point-of-sale interactions they had with your store managers, you don’t really have complete pictures; which could impact the customer experience in unintended, possibly even negative ways — and ultimately, the bottom line.

For instance, let’s say a first-time customer purchases a pair of adult ballet shoes from your store. You may try to entice her to make additional purchases by sending her an offer for tights. But, that offer may miss the mark if you don’t know more about what she’s doing offline. Perhaps those shoes were a gift for someone else. Perhaps those shoes were for a new hobby she had hoped to start — until it stimulated an old injury. If you know she’s recently been searching your site for ankle braces, you can send her personalized offers about ankle support and rehabilitation, so your offers are as well-received as possible. If you know what is happening offline as well as online, it’s much easier to make sure your marketing efforts actually hit the mark.

Creating an Integrated Customer Profile
So, how do you bridge the gap between digital and non-digital marketing data? To do this, you need to capture and integrate several types of event and attribute data. First, though, you must make sure your digital house is in order — is your email integrated with your web analytics so that you can combine pre-click email-campaign data with post-click site-engagement data? Do you have your survey data connected to add qualitative dimensions to your customer profile analysis? As you become adept at new types of analysis, you can then add offline datasets to enrich the customer profile. Make sure to start small — integrate one new dataset and see what new insights are revealed. Common next steps can include:

1. Customer Attributes
The base of most customer profiles can’t be ignored. This data typically comes from your customer-relationship management (CRM) system (or some type of enterprise record-management system). This can also include demographic data (e.g., gender, age) as well as psychographic data (e.g., interests, hobbies) and is a key component in building an integrated customer profile. Start with this basic information and build from there.

2. Customer Engagement Data
Once you have customer-attribute data in hand, you should integrate customer-engagement data such as event-level campaign and activity data. If you are a B2B company, you’ll want to look at this data from an account view as well as individual views. To build a truly integrated customer profile, you need to include both online and offline customer interactions with your brand.

3. Non-Marketing Data
Customers can communicate with your organization in a number of ways — with more than just marketing touches. A common next set of data revolves around the customer-service part of your business, typically post-sale. Phone calls, texts, or chat conversations with customer service are important engagement points that must be part of the customer profile. A customer who is unhappy with his current purchase won’t want to be contacted by email with an offer for a complementary service. This data can provide you with a rich understanding of what your customer’s disposition really is.

Making the Connections You Need
Bridging the gap between digital and non-digital marketing data and marketing efforts is no longer an option. In today’s marketplace, customers expect personalized messaging and seamless brand experiences. It’s critical that you start creating an integrated customer profile to marry the information you receive from all marketing platforms and customer-engagement points. Learn more now about how to integrate digital and non-digital marketing data.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/analytics/bridging-divide-digital-non-digital-marketing-engagements-2/

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Adobe is a Strong Performer in Online Video Platform Industry Report

The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016 cites Adobe Experience Manager’s robust video suite, and also states that its power comes from its integration with the Adobe Marketing Cloud.

Over the last few years, video consumption has exceeded our expectations. Today, video is relied on for sourcing news and entertainment, enriching social connections, researching, demonstrating, and educating. As video marketers, that means we’re producing more video, customized to meet our customers’ needs, at every turn. We’re also competing more aggressively than ever before for our audience’s attention across multiple channels and screens.

Video is now one of the most critical components in any marketing strategy. It’s used in web and mobile properties, lead generation and re-marketing efforts, optimization plans, and to enhance social marketing campaigns. Video analytics are essential to gaining insights into behavior and performance across channels. Because of this, you’ve been pushing us to innovate tools which support video as the key medium to drive engagement and conversion throughout the customer journey.

Over the last few years, we’ve been investing in making video management and streaming a critical component of the Adobe Marketing Cloud. That’s why we are pleased to announce that Adobe has been recognized as a “Strong Performer” in “The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016”. We believe this industry recognition is a key validation of the work we’ve been put in towards supporting innovative video marketing teams.

Here’s why customers love Adobe Marketing Cloud for video:

1: A single place to manage and stream all videos

Does your Online Video Platform “play nicely” with your Web Content Management and Digital Asset Management System? Do you have one system of record for production ready content across geographies and brands? With Adobe Experience Manager, your marketing team has one source of truth for video management, authoring and streaming. This eliminates costly and fragile integrations between enterprise Web Content Management, Digital Asset Management and Online Video Platforms. It reduces duplication of effort across teams, error prone manual processes and shortens the time it takes to get digital video live to site. Furthermore, it enables your broader marketing organization easy access to videos that can be re-purposed in social posts, optimization plans or email marketing campaigns.

2: Deliver integrated marketing campaigns

Yes, video is growing in importance in any marketing strategy, but that doesn’t mean there aren’t other assets that make up your digital experience as well. Lifestyle and product images, look-books, online catalogs, banners, user generated and interactive content all play a role in creating an engaging customer experience. Enterprise marketers need to be able to manage all content in a common place and publish a variety of content iterations to meet the needs of specific audiences and channels. Adobe Experience Manager lets your team curate, manage and deliver content from multiple sources together as an integrated campaign, eliminating silos and improving time to market for launches.

3: Video for lead generation and conversion

Whether you are delivering video to a retail channel or leveraging it to engage business prospects, video drives conversion. Using Adobe Experience Manager and the Adobe Marketing Cloud, marketers can create centralized online destinations for video consumption, track who’s watched a video via gating content with lead gen forms and launch remarketing campaigns to further move that customer down the funnel to conversion. In addition, Adobe Experience Manager lets marketers author interactive video at scale, tying the products and services featured in videos to calls-to-action, additional details and buy buttons. Rich video analytics are available for tracking video engagement and conversion.

Adobe’s robust video offering is a great fit for Enterprise Marketers who want to tap into richer media to drive deeper interaction. Visit us here to learn more about using Adobe Experience Manager for video.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/adobe-strong-performer-online-video-platform-industry-report/

Adobe Analytics Fall 2016 Release: Making Insights Easier for the Enterprise

In my last post, I covered the aspects of the Adobe Analytics Fall 2016 release that make Adobe Analytics “smarter,” aiding your analysis with machine learning and intelligence. This is one of the most pressing needs we encounter, as we speak with people from large and small organizations all over the world.

In this post, I break down the features in our most recent release that make it easier for users of all experience levels to generate insights from within Analysis Workspace. And, as with my previous post, everything discussed here is available today in Adobe Analytics.

Customer Journey Analysis
One of the first pieces of feedback we received after we released Analysis Workspace was that you wanted more insight into the customer journey. You explained that you need to understand how your app users and site visitors are progressing through their digital experiences, so that you can remove barriers from the conversion process to optimize revenue-generating opportunities. I’m happy to report that we have added two customer-journey visualizations — Fallout (which includes Funnels) and Flow — to Analysis Workspace (the alliteration was entirely unplanned):

1. Fallout — Fallout is designed to help you analyze each user’s progress through clearly defined paths (or funnels). When you know the exact set of steps that you want to analyze, Fallout is for you.
2. Flow — Flow, on the other hand, is more exploratory, allowing you to expand and contract your view to examine different ‘branches’ and repeatedly ask, “But, what happened next?”

You can add both Fallout and Flow to any Analysis Workspace project from the left rail where you will find them in the visualizations area. After placing them on the canvas, you can begin adding touchpoints in the forms of dimensions, values, segments, and/or metrics.

One of the great improvements to pathing with this release is the ability to use Custom Conversion (eVar) values as touchpoints in addition to more traditional dimensions like Page, Site Section, Video Name, and more. The Fallout visualization also allows you to use metrics as touchpoints. Here’s an example using a combination of eVar values, page names, and metrics to create a funnel (with the right-click menu expanded as well).

You can also mix and match dimensions in the Flow visualization. Following is an example that shows entry pages along with the internal search keywords that followed from those entry pages. Not shown is the ability to hover over any of these branches to see them highlighted, calling attention to the path you’re investigating.

Included in these customer-journey visualizations are rich segmentation functionality. As you probably expect, you can apply segments to any of these visualizations. However, you can also right-click anywhere to build a new segment based on the path you have defined, so you can use that segment elsewhere to better understand the users who follow (or don’t follow) specific paths. One of my favorite features of the Fallout visualization is the ability to add multiple segments directly to the visualization — by dragging and dropping them into the header — to compare how different segments fell out of these funnels.

Entire blog posts could (and probably should!) be written on just these two new customer-journey visualizations, so I recommend playing around with them and trying out everything they can do. Remember that right-clicking reveals access to a bunch of additional options you can use to extend the power of these new tools even further.

Starter Projects
As mentioned above, roles in the organization that may have ignored data previously are finding that they can no longer do so. But, analysis can be difficult, overwhelming even! There are so many ways to define success — and so many options for visualizing and digesting customer insights — that it is sometimes difficult to know exactly where to start. Curation in Analysis Workspace helps solve this problem by limiting thousands of dimension, metric, and segment choices down to the few that matter to a given team, but it still relies on the analyst to create these projects.

Enter stage left, “Starter Projects” in Analysis Workspace. Starter Projects are easy-to-use templates that Adobe has designed and built around specific areas businesses question such as “Content Consumption,” “Mobile App Performance,” “Acquisition,” and more.

Any user of Analysis Workspace can launch a starter project and be presented with a standardized set of visualizations that address the topic selected. And, since they are in Analysis Workspace, they come with the ability to do additional breakdowns, comparisons, curation, sharing, and more.

If I were a product manager for a mobile app, I’d be very interested in understanding app retention — in fact, this might be one of the key areas on which I am focused. But, it would be difficult for me to understand app retention by building my own project from scratch. Instead, I can now come to Analysis Workspace and launch this handy Starter Project. If I need to do some customization — add a new visualization or apply segments, for instance — I can do that. I can even save my changes as a new project and share it with the rest of my team so that they can check out the progress we’re making toward our retention goals as well.

These Starter Projects are also pre-curated to the dimensions and metrics that are most relevant to the business question at hand to prevent users from being presented with too many customization options when they first launch one of these templates.

There are 15 Starter Projects to choose from today — with many more coming soon in these and other role-based categories. This is just the beginning of our efforts to help you expand the wise and simplified use of data in your organization.

Permissions Improvements
As you may have seen in a previous announcement, this release also includes major improvements to permissions in Adobe Analytics as well as across Adobe Marketing Cloud. Within Adobe Analytics, admin-level users will notice a handful of changes.

Perhaps most excitingly, you can now set permissions on Custom Conversion (eVar) dimensions. In the past, you could grant or restrict access to any conversion metric but not to these dimensions. This change gives you greater control over data access, ensuring that only the right people can see the data in your conversion dimensions.

This change also moves access to various Adobe Analytics tools — such as Ad Hoc Analysis and Report Builder — into custom groups so that you can manage 100 percent of permissions in one place rather than be required to jump back and forth between pages in the Admin Console to control access to these tools.

Ultimately, this update sets the stage for better user management in the future — all across Adobe Marketing Cloud (as well as Creative Cloud and Document Cloud) — through the Adobe Enterprise Dashboard.

Analysis Workspace User Interface (UI) Enhancements
Last, but certainly not least, we made a number of improvements to the core of Analysis Workspace itself. You’ll notice significantly better in-browser performance. Right-click menus, the Segment Builder, and other components of Analysis Workspace load much faster, as do breakdowns you perform.

We’ve refactored the Segment Builder and the Metric Builder so that they use the same left-hand rail as Analysis Workspace — with dimensions, metrics, and segments aligned vertically; and the ability to obtain search results that include all types of components that can be added to your segments and metrics. This not only makes it faster and easier to find the components you are looking for, but also makes segment and metric creation more efficient.

We redesigned date selection in Analysis Workspace to make it more like the calendar in Reports & Analytics. You can now select both the start and end dates from the same calendar rather than have separate “start date” and “end date” calendars.

And — perhaps my personal-favorite, sneaky-cool change to Analysis Workspace in this release — when selecting dimensions, metrics, segments, and time ranges from the left-hand rail, you can now click the “Actions” menu to tag, favorite, approve, share, and/or delete what you have selected. This makes it so much easier to manage your segments and metrics (among other things) while you’re working within Analysis Workspace. You no longer need to go over to the Segment Manager or Calculated Metric Manager.

Conclusion
We’re excited to continue delivering on the promise of Analysis Workspace by making it even easier for organizations to drive better decisions through data-informed insights. The Adobe team will continue working to empower you and your colleagues with simpler experiences throughout Adobe Analytics.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/analytics/adobe-analytics-fall-2016-release-making-insights-easier-enterprise/