Tuesday, May 9, 2017
Monday, May 8, 2017
Introducing the New Adobe Exchange for Adobe Experience Cloud: Enabling Partners to Create Better Experiences
Customer-experience technology is highly fragmented, and companies are looking for ways to bring all their different technologies together in one location. That’s why, just over one year ago, Adobe announced the Adobe Exchange partner program for Adobe Experience Cloud. The Adobe Exchange partner program is designed to cultivate and drive innovation with our ever-expanding ecosystem of independent software vendors (ISVs) and data partners — giving them the tools to build and market their integrations. Customers can then easily implement these integrations to increase the functionality of their Adobe solutions and create better customer experiences.
Today at Summit EMEA, we’re introducing new capabilities within our Adobe Exchange partner program that will not only help partners maximize their efforts, but also create better experiences for our tech-partner community.
New Adobe Exchange Program Website
We’re unveiling a new and improved Adobe Exchange partner program website for Adobe Experience Cloud — complete with content that caters to the needs of ISVs. This new website gives our partners access to the information and resources they need to build and go to market around integrated solutions. In addition to details on how to join the program, new features include a news section (to keep our community up to date), a program-benefits page, and additional resources that will provide partners with the technical integration details needed to ensure the highest-quality integrations.
New Adobe Exchange Marketplace
An updated version of our Adobe Exchange marketplace — Adobe’s cross-cloud marketplace for third-party integrations, applications, and solutions — will launch in August 2017. The new site will make it easy for Adobe customers to discover integrations that extend the values of their existing Adobe investments. Updates to the Adobe Exchange marketplace include:
- Consolidated listings of integrations — for Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Document Cloud — that were previously spread listed in various locations (Creative Cloud and Document Cloud solutions will be added in subsequent releases);
- Richer content and metadata available for each listing;
- For the first time — simplified self-service management and control of content for partners’ listings;
- Improved search and browsing tools; and a
- Less complicated ability to acquire and launch applications.
Partners will have the opportunity to start creating content for their listings after Summit EMEA.
How to Get Started
Existing Adobe Exchange Partners:
- Register for and start using the resources available on the Adobe Exchange partner program website for Adobe Experience Cloud and make sure all relevant contacts within your company are registered.
- Watch for an announcement from Adobe to update your Adobe Exchange listing on the marketplace.
ISV and Data Partners Who Want to Join the Adobe Exchange Partner Program:
If you’re interested in becoming a Business or Premier Partner, please contact Bryson Webster at bwebster@adobe.com.
Looking Ahead
We recognize the value that every technology and data partner brings to Adobe. We appreciate and thank our partners for their investments and commitments to Adobe — helping us enable brands to deliver effective and delightful experiences to their customers. As consumer expectations continue to grow, so does our need to innovate and build against those expectations. The Adobe Exchange partner program is an integral part of Adobe’s vision to meet the future needs of consumers everywhere.
For any questions about the Adobe Exchange partner program, please contact us at ExchangeXCprogram@adobe.com.
The post Introducing the New Adobe Exchange for Adobe Experience Cloud: Enabling Partners to Create Better Experiences appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/introducing-new-adobe-exchange-adobe-experience-cloud-enabling-partners-create-better-experiences/
Friday, May 5, 2017
Point of Sale: Retail & Travel Weekly
This week’s articles explore key marketing strategies retailers should look at in 2017; ways retail brands can leverage mobile for the direct-to-consumer channel; and an overview of paid, earned, shared, and owned media from a retail lens.
- 7 Paid Marketing Strategies Retail Brands Should Be Testing in 2017 [CPC Strategy]: These key paid marketing areas — such as artificial intelligence (AI), content marketing, and mobile — are important places for retailers to test this year.
- How Retail Brands Should Reimagine DTC In A Mobile Only World [Forbes]: Driven by technology, brands are increasingly looking to the direct-to-consumer (DTC) model as a means of expanding their opportunity to interact directly with consumers.
- Ecommerce Marketing: Paid, Earned, Shared, Owned [Practical Ecommerce]: An overview of the standard PESO — paid, earned, shared, and owned — model of organizing e-commerce marketing.
- Study: 89% of retailers will arm associates with mobile tech in next 3 years [Retail Dive]: This could help curb consumers’ perceptions that they are more knowledgable than store associates.
- ‘Alexa, What Impact Will You Have On Retail?’ [Forbes]: The virtual assistant is adding to the complexity of the retail landscape while boosting demand for Amazon’s Prime membership.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-41/
The Sky is the Limit as the Travel Industry Goes Digital
The post The Sky is the Limit as the Travel Industry Goes Digital appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/sky-limit-travel-industry-goes-digital/