This week’s articles include a look how retailers are leveraging SMS, the importance of storytelling to differentiate your brand, and how to be more effective at back-to-school marketing.
- “Three in 10 Retailers Rely on SMS for Customer Service, Promotions” [eMarketer]: Less than one-third of retailers leverage SMS with their customers.
- “The ‘Once-upon-a-Time’ Strategy: Retailers Bet on Storytelling to Bypass Digital Clutter” [Forbes]: Storytelling can help retailers create an emotional connection with consumers to articulate intrinsic value of their products.
- “How to Score an A+ on Your Back-to-School Sales and Marketing” [MarketingProfs]: Marketing to fathers could yield higher revenues since on average they spend 37 percent more.
- “A Closer Look at the Buy Online, Pick Up in Store Shopper” [Internet Retailer]: The motivation to use pick up in-store is predominantly one of economics.
- “Promotions Influence Millennials’ Purchase Decisions” [eMarketer]: Two-thirds of respondents to recent research indicated promotional emails and social media ads influence their purchase decisions.
- “What This Month’s Jet.com Sale Means for the Future of Retail” [Techcrunch]: The next generation of retail will be dominated by online sales and direct-to-consumer logistics companies.
- “A Few Stats on the State of Digital Travel Marketing” [Tnooz]: Email marketing and social activities are key contributors to retention for travel marketers.
- “Voice-Activated Hotel Rooms Are Now a Thing at Aloft” [Skift]: Starwood’s “Project Jetson” looks to incorporate many IoT interactions into a guest’s experience.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-19/
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