This week’s articles include details on when US consumers do their holiday shopping, five e-commerce trends for 2017, how companies continue to try to expand Black Friday deals, and more.
- When Do US Consumers Shop for the Holidays? [eMarketer]: More consumers are waiting to start their holiday shopping compared to five years ago.
- Five Digital Commerce Trends That Will Propel Us Into 2017 [Forbes]: Always-on commerce, understanding customers through their journeys, and mobile payments could shape areas of focus for 2017.
- Amazon will offer more than a month of Black Friday deals [Internet Retailer]: Other retailers — including Macy’s, Sears, and Toys “R” Us — are looking to extend their deals beyond a single day as well.
- Holiday Marketing Campaigns: ‘Tis the Season for Pinterest [MarketingProfs]: With Pinterest users spending twice as much as the average shopper, they represent an audience to remember this holiday season.
- More shoppers are finding deals in-store and out through mobile [Mobile Commerce Daily]: More than half of users are expected to use mobile devices to make purchase decisions.
- Travelers Increasingly Use Connected Devices for Planning and Booking, Smartphones Experience Largest Gains in Use [Hospitality Net]: Travelers are planning trips with multiple devices, and cross-device behavior doesn’t stop once the booking occurs.
- Stop declining these travellers’ orders! [Tnooz]: Analyzing the expected behaviors of key consumer segments is an important part of ensuring positive customer experiences.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/39366/
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