This week’s articles examine what makes people buy from brands they follow on social media, how Kohl’s is taking an omnichannel strategy going forward, four email-marketing mistakes to avoid, and more.
- What Makes People Buy from a Brand They Follow on Social Media? [eMarketer]: Gen Xers and millennials are twice as likely to follow brands on social media.
- How Kohl’s will focus on mobile pricing simplicity, shrink bricks-and-mortar [Mobile Commerce Daily]: Kohl’s is taking on a different strategy, focusing on smaller stores and better mobile experiences.
- 4 Email Marketing Mistakes to Avoid [E-Commerce Times]: If messages focus more on individuals’ data than on them, personalization could backfire.
- If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials [eMarketer]: In a recent survey of millennials, 67 percent were likely to buy from a chatbot.
- Robots Will Be In Retail Stores Sooner Than You Think [Forbes]: Increased tracking, product customization, and in-store customer assistance are just some ways in which robots will soon have an impact in retail stores.
- SMS KPIs: 7 ways to measure and optimize your program [Mobile Commerce Daily]: List growth, opt-in source, and conversions are key areas of interest when reviewing the performance of SMS marketing activities.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-37/
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