This week’s articles examine the importance of artificial intelligence in the retail space, seven best-practice tips for SMS marketing, and Instagram’s launch of Instagram Shopping.
- Why Commerce Players Must Invest In Artificial Intelligence Today [Forbes]: With the ability to empower store associates — enabling better search and recommendations — having an artificial intelligence (AI) strategy could differentiate many retailers.
- Seven SMS Best-Practices and Tips for Marketers [MarketingProfs]: Consistently adding value, creating mobile-friendly landing pages, and getting the timing right are some of the key ways to be successful with SMS marketing.
- Instagram launches Instagram Shopping [Internet Retailer]: Instagram wants to play a bigger role in helping consumers discover products to purchase.
- Study: Email Marketers to Focus on 4 Key Areas in 2017 [Practical Ecommerce]: Improving real-time relevance and growing reach are two main areas of focus for many marketers in 2017.
- Loyalty programs tend to increase mobile visit frequency and spend: report [Mobile Commerce Daily]: Mobile users who participate in loyalty programs drive more visits and spend, a new report finds.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-23/
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