Wednesday, February 28, 2018
Tuesday, February 27, 2018
Monday, February 26, 2018
Friday, February 23, 2018
Thursday, February 22, 2018
Wednesday, February 21, 2018
Tuesday, February 20, 2018
Monday, February 19, 2018
Friday, February 16, 2018
Thursday, February 15, 2018
Do outbound links matter for SEO?
In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and to your website only? Well… Not per se.
What are outbound links?
There are a gazillion types of links. The most common one are these, I think:
- Internal links from one page on your website to another page on your website. They can help optimize your site for search engines, we have an internal links tool for that. And with our site structure course you can learn how to do your internal linking well.
- And then, there are two types of external links:
- Links from other websites to yours. We call these inbound links or backlinks.
- Links from your website to another website. Outbound links, indeed.
Outbound links in Yoast SEO
In the meta box below your Edit post screen, you’ll find the section called “Improvements”. If not, please update our plugin as you’re using a very old version. “Very old” is pretty relative in terms of internet years, right? In that section “Improvements”, there’s this one check that says:
Consider adding some as appropriate. We really feel that every page should have an outbound link. We’re not throwing a red bullet here. We’re not forcing you to add that one to your post. But we would really like you to.
Why we want you to add outbound links to your post
You must wonder by now why we want you to add that link anyway. Our mission is SEO for Everyone. We strongly believe in equal changes for everyone on a connected web. By asking you to add that outbound link, we ask you to connect your website to the next website. And that website to the next website. By doing so, we create a web that expands and expands, from one related website to another. We help Google to connect the dots. We help Bing to get insights on what sites or better what pages relate to each other.
By connecting the web, and structuring the web with your help, we help search engines find interesting websites. We help interesting websites rank in Google. With your help. SEO for Everyone.
So.. do outbound links matter for SEO?
Outbound links most definitely matter for SEO. Not per se for your SEO, but for SEO in the most generic way there is. Your outbound link helps your neighbor, your supplier, your customer and of course, your visitor. So we strongly believe there is a good reason we have a check for them in our Yoast SEO plugin!
Read more: ‘Link building from a holistic SEO perspective’ »
The post Do outbound links matter for SEO? appeared first on Yoast.
from Yoast • SEO for everyone https://yoast.com/outbound-links/
Wednesday, February 14, 2018
New release: Yoast SEO for TYPO3 2.0
It’s with great pleasure that we announce the release of Yoast SEO for TYPO3 2.0. This brand new version includes functional and technical changes, making the extension easier to use and more complete! It’s now available on the TYPO3 Extension Repository, on Packagist and Github. The new version has been a team effort, and many people from the TYPO3 community contributed. Read on to learn what’s new in this release.
Yoast SEO and TYPO3
First a bit a background on Yoast SEO and TYPO3. TYPO3 is a popular Open Source CMS with users around the globe. Yoast and MaxServ have worked hard to bring Yoast SEO’s content analysis to this CMS. Those who work with Yoast SEO for WordPress are already familiar with this functionality. It helps you optimize your text for a keyword you’d like to rank for, a so-called focus keyword. You can also check what your page will look like in the SERPs, using the snippet preview. On top of that, it helps you write easy-to-read copy, giving tips and pointers as you’re writing. Basically, it helps you optimize your content for the search engines on all levels!
Almost a year ago, Yoast and MaxServ released the first version of Yoast SEO for TYPO3 at TYPO3 Camp Venlo. A milestone, preceded by an intense period of developing and testing. Since then, TYPO3 users have had the option to use Yoast SEO to optimize their website, and we’ve seen the number of users steadily increase. Now, it’s time to take Yoast SEO for TYPO3 to the next level!
What’s new in version 2.0?
Both the technical and the visual aspects of the extension have had quite an overhaul. Let’s start with the most important change. From now on, it’ll be possible to use Yoast SEO alongside extensions that aren’t based on pages, News, for example. Out of the box, there’s support for the News extension so that you can get started with that right away. As for other extensions you might want to use: in the documentation, you’ll find examples of how to integrate them.
But there’s more: besides the option to use Yoast SEO for TYPO3 2.0 with other extensions, you’ll also find improvements to the functionality in the new version. When working on a page, you can now open and collapse the snippet preview, while the page score remains visible. Furthermore, the snippet preview now allows you to see both the desktop and mobile version. These are just two examples of many small improvements and fixes in 2.0; you can read the full release changelog on Github.
Get the new version!
If you’re eager to try this new version, there are two options. If you haven’t installed the Yoast SEO extension yet, you can do that from the TYPO3 Extension Repository (TER) or using composer. The extension won’t need any further configuration!
If you’re already running an earlier version of this extension, no problem! You’ll only need to make a few small changes in the user rights, so all users will have access to the proper input fields; you’ll find more information on that in the manual.
Since SEO is such an important part of maintaining a website, we advise you to test if everything is working right. As this is an open source project, you can suggest enhancements and bug fixes at the project’s GitHub page. Your feedback is always appreciated! Happy updating!
A big thanks to the contributors!
Both Yoast and MaxServ are businesses working with an open source model, and greatly value contributions from the community. Besides our own teams, we’d like to thank the following people for their contributions to Yoast SEO for TYPO3 2.0: Bernhard Berger, Christoph Buchli, Eric Chavaillaz, Riccardo De Contardi, Totto Goldländer, Aleksi Kaistinen, Hendrik Putzek, Simon Schmidt, Preben Rather Sørensen, Kay Strobach, Stefan Varvoreanu, Timo Webler, Nikolaj Wojtkowiak-Pfänder, Cyril Wolfangel, Tobias Wollender and Giulio Zulian.
Perhaps you’d like to contribute to the extension? We’d love your help! Contact us for more information by email or on Slack.
Read more: ‘Yoast SEO for TYPO3 1.3’ »
The post New release: Yoast SEO for TYPO3 2.0 appeared first on Yoast.
from Yoast • SEO for everyone https://yoast.com/yoast-seo-typo3-2-0/
Tuesday, February 13, 2018
Monday, February 12, 2018
Friday, February 9, 2018
Ask Yoast: Several link tags on a page
HTML <link> elements, also called HTML <link> tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= "..." and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, the rel=”canonical” link element, which is used to avoid duplicate content issues.
Getting the hang of using these can be difficult. So it’s no wonder you may ask yourself if the search engines can make sense of all the tags in the HTML of your site. Let’s look into that for this week’s question!
Ryan Howard emails us this question:
We have both rel=’amphtml’ and rel=’canonical’ links on the non-AMP pages of our site. Does Google care if there are two link rel tags on a page?
Watch the video or read the transcript further down the page for my answer!
Google handling several link tags on a page
“Well, to be fair if you’re using WordPress you probably have a few more. You probably have a link to your RSS feeds and a couple of other things.
And no, Google doesn’t care. It can read very well what these things do. They all have their own purpose, it understands that, there’s no reason to worry about that whatsoever. Good luck.”
Ask Yoast
In the series Ask Yoast, we answer SEO questions from our readers. Have an SEO-related question? Maybe we can help you out! Send an email to ask@yoast.com.
Note: please check our blog and knowledge base first, the answer to your question may already be out there! For urgent questions, for example about our plugin not working properly, we’d like to refer you to our support page.
Read more: ‘rel=canonical: the ultimate guide’ »
The post Ask Yoast: Several link tags on a page appeared first on Yoast.
from Yoast • SEO for everyone https://yoast.com/ask-yoast-several-link-tags-seo/