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Virtual Reality and the Future of Marketing

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/virtual-reality-future-marketing/

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Is Your Marketing IP Secure?

Your marketing team works tirelessly to present fresh, creative ideas that improve customer experience and increase your bottom-line. It’s your marketing intellectual property — your great ideas, original concepts, and novel designs — that defines who you are. Going digital has helped your business soar, but as you share documents online and off, have you thought about security?

Success demands getting campaigns to market quickly, but it also involves passing mission-critical information safely and securely. Who is reading your plans for a new product launch? Who has data on your key customers, media buys, and budget? At the end of the day, is your marketing IP secure and company compliant?

With security controls in place, you can protect your documents, data, and personal information. Whether it’s password protecting a white paper before sending it, or managing digital signatures, smart security controls ensure your Marketing IP — and thereby your overall marketing experience — is protected.

A comprehensive approach to security and compliance spans not just documents, but applications too. Here are three elements that need to be in place for maximum marketing security and suggestions for applying them:

1. Secure document sharing
Controlling who has access to your most critical documents keeps information private and confidential. But you also need to prevent anyone from making changes, printing, or altering assets without your permission. Your software should allow you to create PDF documents and apply a host of security measures, including encryption, access control, and certificate signatures.

Take advantage of these features by:

• Defining a set of security tasks that your employees can apply without formal training or special tools.
• Applying passwords and permissions to control access or prevent changes to any PDF document, thereby restricting printing, copying, or altering.

2. Electronic and digital signatures
With over 7 billion mobile devices worldwide, more and more applications based in the cloud, and cyber threats at an all-time high, demand has surged for simple and secure ways to sign and manage documents — like vendor contracts and non-disclosure agreements — on smartphones and tablets. Security and compliance around digital signatures lets you know exactly who is signing.

Truly secure digital signature products will:

• Sign documents with certificate-based digital IDs from trusted service providers.
• Request signatures from others, tracking the signing process, and archiving signed documents automatically.
• Bring the end-to-end signing process into compliance with e-signature laws in the United States, the European Union and most industrialized nations worldwide.

3. True redaction
Redaction removes hidden information in metadata and other non-graphic objects on documents, protecting sensitive or confidential information. Be sure your software offers a set of redaction tools where the information you select is completely removed, not just masked, as is often the case.

With true redaction, you can:

• Permanently delete both text and graphic images in a document before you distribute it.
• Search and redact based on patterns, such as phone numbers, credit card numbers, and email addresses.

Keeping your marketing department agile enough to stay responsive to changing market demands means maintaining a digital workflow that’s safe and secure. Moving documents shouldn’t be complicated. With smart tools and digital solutions that work, Adobe Document Cloud can help you keep your most valuable assets safe and secure.

Adobe Document Cloud solutions include Adobe Sign and Acrobat DC, along with mobile and web applications, flexible APIs , and turn-key integrations. Adobe Document Cloud tools — particularly Adobe PDF — keep your most critical documents secure and compliant. Once you transform the document process, you’ll be better equipped to deliver compelling experiences, get business done faster, and compete more effectively. And, by empowering departments across your organization, you’ll increase operational efficiency, reduce risks associated with human error, and create intuitive and safe digital experiences.

Learn more about how Adobe Document Cloud can help you keep business moving while you reach your security goals.

The post Is Your Marketing IP Secure? appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/marketing-ip-secure/

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7 ways to personalize TV

When TV viewers go to their favorite screen to watch a TV show, they want something good right there in front of them. They want personalized TV.

In our guide, Television Gets Personal, we share proof that consumers want personalized TV and cover several ways that media companies can successfully deliver it, helping you envision a TV experience that’s intuitive, intelligent, and interactive.

Of course, personalized TV wouldn’t be possible without data and technology. Media companies need data to understand viewers’ taste preferences. And, they need technology to infuse those preferences into an experience that delights the viewer.

If you’re a broadcaster, cable network or operator looking to infuse more personalization features into your TV service, the following seven ways are a good place to start.

1. User data – Get the most accurate and complete data on your users by keeping information such as their name, age, gender, location, and previously shared preferences in a customer database. The more accurate and complete this data is, the better it can inform your segmentation. Then, you can anonymize the data and use it for segmentation with a data management platform such as Adobe Audience Manager.

2. Session context – With each viewing session, you can capture more data, which will lead to better personalization. Capture the browser type, device type, IP address, and time zone. This data can feed into a personalization algorithm that can recommend different content to the same user based on whether he or she is on a mobile device or a PC. Or, based on whether he or she is watching in the morning or watching at night.

3. Third-party data – Data from external providers can be used to further understand your users or your content. For example, you can purchase data about the products your audience buys or the types of websites that they visit. You’ll also want to purchase content metadata so that you can make personalization decisions based on the genres, subgenres, cast, awards, year of release, and user ratings of shows that your users have watched.

4. Segmentation – You can use segmentation to orchestrate different types of personalization experiences for different segments of users. Segments can be generated based on behavioral attributes about your audience such as how frequently they visit your service or what type of content they most frequently watch. Segments can also be generated based on contextual attributes you know about your visitors such as device, time of day they most frequently visit, or geo location. To drive the most engagement from your audience, you can drop each viewer into an experience that’s proven to work with other people in their segment.

5. A/B testing – A/B testing lets you test your hypotheses about how your data can be used to improve personalization. For example, you may have a hunch that viewers who browse sporting websites are more likely to respond to recommended sports content. You can test this hunch by exposing a control audience to your existing personalization algorithm, which doesn’t consider sports browsing data. At the same time, you expose a test audience to a new personalization algorithm, which does consider sports browsing data. If the test audience outperforms the control audience on one or more metrics that you care about, such as viewing time, then the new algorithm is a success.

6. Algorithms – Algorithms make up the decision engine for personalization features. Once an algorithm has been programmed to know what data to consider and how to consider it, then it can make personalization decisions on the fly for every viewer of a personalized TV service. You don’t have to be able to develop algorithms in order to personalize a TV service. Solutions like Adobe Primetime recommendations include built-in algorithms that you can use.

7. Automated optimization – Optimization technology makes personalized TV smarter over time. For example, Primetime recommendations automatically conducts A/B testing to continuously improve the decisions that it makes regarding video recommendations and visual layouts.

These seven data sources and technology capabilities put personalization within reach of any TV service. In fact, many media companies already have the data they need to do personalization well. Others can get the data they need.

If you’re embarking on implementing more personalized TV services into your brand, we’d love to hear from you.

The post 7 ways to personalize TV appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/7-ways-personalize-tv/