Save the Date: Think Tank by Adobe — The Future of the Experience Business

We are on the cusp of one of the greatest and most disruptive technology waves in history — the experience business wave. Nearly 90 percent of companies recently surveyed by Gartner indicated that they expect to compete primarily on consumer experience — up nearly three times from 2010. In our hyperconnected, hyperlocal, hyper-personalized world, a brand’s success relies almost exclusively upon its ability to deliver compelling personalized experiences to consumers, both online and offline. How well consumers receive these experiences depends greatly upon data that drives an active understanding of the customer and fuels the experience as well as brands that personalize the experience for the customer and then deliver that experience to the right person at the right time and in the right place.

This year, at Adobe Summit, we’re holding the next iteration in our Think Tank by Adobe program, bringing together industry leaders from the top experience-focused brands to dive deeper into how organizations can deliver experiences that create emotional connections to the brand.

Join us for the live stream of The Future of the Experience Business Think Tank by Adobe on Monday, March 20 at 11:30AM PDT.

Charlene Li, founder of Altimeter Group, will moderate the live-streamed discussion where we’ll explore:

• Data — How do organizations leverage data and customer profiles in ways that show their deep understandings of their customers? How can they incorporate dynamic insights to move persona-based marketing to person-based marketing and rethink the way they measure and predict customer behaviors using artificial intelligence?
• Design — What role does design play in creating experiences that make customers want to come back for more?
• Delivery — How do today’s organizations deliver seamless experiences that are optimized for the consumers in the moment they matter most — regardless of devices or environments?

The Think Tank working group that will tackle these questions includes luminaries across different industries, disciplines, and brands:

• Nandini Nayak — Managing director of Design Strategy, Fjord (Accenture);
• Steven Cook — Former CMO, Samsung NA;
• Ethan Imboden — VP of Creative and head of Design, Frog;
• Jay Schneider — SVP of Digital, Royal Caribbean Cruise Lines;
• Rana June — CEO, Lightwave;
• Dan Newman — CEO Broadsuite and Forbes contributor; and
• Theresa LaMontagne, Head of Digital Marketing & Media Ops, Verizon
• Jordan Kretchmer, GM of Adobe LiveFyre & Adobe Social, Adobe

Add the event to your calendar and join us via live stream on Monday, March 20 at 11:30AM PDT.

Adobe Think Tanks are in-person forums for sharing ideas among luminaries who work at the cutting edge of technology, communication, and creativity in a variety of disciplines. Past Think Tanks include The Future of Digital Experiences, the The Future of Work, and The Internet of Things.

We encourage you to join the conversation by following @AdobeMktgCloud and #AdobeTT on Twitter and by visiting Think Tank by Adobe for more information.

The post Save the Date: Think Tank by Adobe — The Future of the Experience Business appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/save-date-think-tank-adobe-future-experience-business/

Adobe Unveils the Next Generation of Adobe Experience Manager to Power Digital Experiences

We are just a few days away from Adobe Summit, the leading industry conference that paves the way for brands to transform into experience-led business. At Summit we will be sharing some of the exciting new innovations in the next generation of Adobe Experience Manager, the digital experience management and delivery solution within Adobe Marketing Cloud.

Over the past couple of years we have a seen rapid growth in consumer appetite for rich experiences — not only with smartphones and tablets, but a slew of IoT devices. Brands who have made Experience Manager part of their digital foundation for transformation have new demands that extend well-beyond websites and mobile apps.

Companies are grappling with the ways immense amounts of data and content come together to disrupt not only how marketing is done, but also how digital impacts the entire product/service experience. The new opportunities for personalization and value-add is turning the traditional customer journey and on its head. Two years ago, I spoke about how mobile apps are “…becoming the remote control to the Internet of Things.” While this is more true than ever before, “products,” brick-and-mortar locations and the way people interact are becoming a melding of digital and physical. While augmented reality is an obvious example of how this is happening, this trend is manifesting itself in more subtle and ubiquitous ways.

Fluid Experiences to Power the Connected Customer Journey
All of this requires content…a lot of it. Not just any content, but the kind that is engaging and surfaces exactly when someone needs it, wants it…regardless of the device they are on. It’s something you and I do effortlessly when we have a conversation with someone that spans email, text, in-person, over phone.

One of the overarching principles that has guided this latest release of Experience Manager is that content is the fuel of digital experiences. When combined with data insights and intelligence, content provides the bedrock of what companies need to compete on customer experience. This is why it’s critical to offer capabilities that allow brands to:

• Source the best content
• Managing content in an omnichannel way
• Enable content to quickly flow to all the content-hungry connections across more traditional touch points and new ones

On our continued journey to realize this vision, with Experience Manager 6.3, companies can now deliver compelling digital experiences beyond owned to affiliated properties — web, mobile, IoT — at incredible scale. We introduce new capabilities in the latest release to realize the vision of what we call “fluid experiences” — content that flows and adapts to its context with the help of Adobe Sensei, our AI and machine learning framework. The experience fragments and content services features extends Experience Manager to power not only web and mobile experiences, but also well-structured touch points like ATMs and Pinterest to emerging less-structured mobile app and IoT experiences.

Accelerate Velocity in Content and DX Foundation
Since our acquisition of Livefyre last year, we’ve made significant strides when it comes to integrating Experience Manager Livefyre with the rest of the Experience Manager platform. We’re enabling Experience Manager Assets to source and obtain permission for user-generated content (UGC) from within the interface of Experience Manager Assets. This, combined with continued improvements in the integration with Adobe Creative Cloud, drive greater content velocity.

Finally, we want you to be able to take advantage of these innovations, so we are accelerating your ability to get the foundational elements of your digital experience strategy — websites, digital asset management, forms — set up quickly with more production-ready components, UX best practices and tools to help you connect digital experiences to data in your enterprise systems, like CRM.

I invite you to explore what’s new and these videos that showcase some of the features in Experience Manager 6.3.

Digital Transformation Requires More Than Technology
While we continue to be cited as the market leadership and receive recognition from industry analysts, the ultimate measure of our success is the success of the brands and partners that choose to continue to be part of the journey with Adobe. So beyond the cutting-edge technology we provide, we have also been investing greatly in the customer community and resources you have to lead your organization through change using Experience Manager.

This includes:

• One of the largest tracks at Adobe Summit NA and EMEA is dedicated Customer Experience
• Experience Manager Community Exchange, the largest in-person community-led event the day before Summit will feature speakers from MasterCard, Adidas and Biogen this year at North America Summit. Exchange prior to EMEA Summit in London will be hosted by our customer, Shell.
• Pre-conference training on Experience Manager and rest of Marketing Cloud.
• EXPE awards — The first annual NA Experience Excellence (EXPE) awards will recognize and honor the innovations and successes of our customers across five categories using Experience Manager.
• Experience Insider Newsletter for Experience Manager business users.
• IMMERSE virtual developer conference, taking place from May 15 – 17.
• On-demand and Instructor-led training.
• Adobe Experience Manager help.
• Incredible ecosystem of partners.

The path to digital transformation of the customer experience is exciting, but it can also be incredibly challenging as it requires an approach that brings together creativity, marketing expertise, technology skills and often requires collaboration across functional groups. Don’t go it alone.

Here’s to the amazing things we’ll achieve in 2017!

The post Adobe Unveils the Next Generation of Adobe Experience Manager to Power Digital Experiences appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/adobe-unveils-the-next-generation-of-adobe-experience-manager-to-power-digital-experiences/

Announcing YoastCon 2017 – November 2, 2017

On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better rankings or results. Be there!

At YoastCon, you’ll get practical with SEO. At the end of the day, you’ll be full of inspiration and ready to start improving your site. You’ll leave with a list of actionable advice that you can use immediately. Choose your favorite workshop and dive deeper into a subject. You can learn more about technical SEO, writing for the web or the deepest secrets of Yoast SEO. At YoastCon, everything is possible.

It will be an unmissable event for anyone wanting to improve the rankings of their sites. The second edition of YoastCon takes place in the beautiful concert hall De Vereeniging in Nijmegen, The Netherlands. The regular price for this one-day conference will be €299, but starting March 14, we will offer a limited number (50) of early bird tickets for €249.

YoastCon will take place in concert hall De Vereeniging in Nijmegen, The Netherlands.

 

YoastCon 2017 – Practical SEO

YoastCon is a must-visit conference if you want to learn SEO hands-on and want to hear renowned experts speak about the latest developments in our industry. We will announce the full speaker roster and workshop schedule in the coming weeks. Keep an eye out on our special conference page or subscribe to our newsletter to keep up to date on YoastCon news.

If you want to join us on November 2, be sure to order a ticket as soon as possible. An extremely limited number of early bird tickets is available for €249 from March 14. When they are gone, the price will jump to €299. If you buy an early bird ticket, you’ll get an exclusive goodie, and you’ll be the first to choose your workshops. What are you waiting for?

Read more: ‘YoastCon 2017 conference page’ »

from Yoast • SEO for everyone https://yoast.com/yoastcon-2017/

Introducing the 2017 Summit Insiders

Adobe Summit | The Digital Marketing Conference provides an exceptional opportunity for marketing leaders to come together and learn how to create the best experiences for consumers. Let’s be honest — we live in a time when experiences really do matter. Nowadays, consumers have myriad choices to make regarding who to work with, who to buy from, and much more. Consistently creating excellent experiences gives consumers even more reasons to work with your brand.

We’ve Provided More Than One Way to Access Adobe Summit’s Amazing Insights!
Adobe Summit provides a valuable experience to not only those attending in person, but also the entire digital-marketing community. We realize that not everyone can make it to Adobe Summit in person. Luckily for you, Adobe offers keynotes in livestreamed fashion. So, even if you can’t join us in Vegas, you can still learn these valuable lessons from afar.

In addition to the livestreams, we have an incredible group of on-the-ground, digital correspondents who will help us share the Adobe Summit experience far beyond the walls of the Sands Expo Center.

There will be plenty of opportunities to join the conversation, so make sure you closely follow #AdobeSummit as well as all the influencers listed below.

We Are Pleased to Introduce Our Summit Superstars!
Without further ado, it is my pleasure to announce the individuals who will be participating in Adobe Summit, sharing its messages with the broader digital-marketing community:

Adel de Meyer — @AdeldMeyer
Brian Fanzo — @iSocialFanz
Christoph Trappe — @CTrappe
Chris Rauschnot — @24k
Daniel Newman — @danielnewmanUV
Diana Adams — @adamsconsulting
Dio Favatas — @diofavatas
Emily Thomas — @emitoms
Jeff Barrett — @BarrettAll
Kelly Ann Collins — @itskac
Mack Collier — @MackCollier
Madalyn Sklar — @MadalynSklar
Matthew Owen — @mowenranger
Neal Schaffer — @NealSchaffer
Pam Moore — @PamMktgNut
Rebekah Radice — @RebekahRadice
Ross Quintana — @Ross_Quintana

See You There!
For those attending Adobe Summit 2017 with us next week, we’re looking forward to meeting you in Vegas. And, for those who won’t be able to attend in person, please accept this as your personal invitation to join us online.

The post Introducing the 2017 Summit Insiders appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/introducing-2017-summit-insiders/

Ask Yoast: noindex posts that need an update?

How to find the perfect WordPress theme

Solving Tomorrow’s Challenges

As one of the world’s largest technology and manufacturing companies, Philips is known for its ordinary products such as light bulbs as well as extraordinary products such as complex medical imaging machines. With a huge digital presence and mobile traffic increasing from 15% to nearly 50% in the last three years, the company wanted its digital experiences to reflect the brand’s standards for quality and technical excellence. But that’s easier said than done for a company that maintains 1 million pages of content in 38 languages.

Using Adobe Experience Manager, Analytics, and Target in Adobe Marketing Cloud, Philips now delivers personalized content that helps drive revenue across its global sites. The company picked Marketing Cloud for the seamlessness of its experience delivery, measurement, and customization.

“Integration among Adobe solutions provides authors, marketers, and brand teams all of the capabilities to get enhanced content and experiences to market quickly,” says Joost van Dun, .Com Manager, Corporate Experience at Philips.

Global teams benefit from up to a 75% reduction in translation times and up to 90% lower translation management costs thanks to Adobe Experience Manager. Marketers at Philips have seen such positive results using data from Adobe Analytics and Target to make site enhancements, every new page or experience on Philips properties is now validated by testing and analytics before being pushed live.

Learn more about how Philips uses Adobe solutions to simplify, standardize, and formalize digital marketing here.  

The post Solving Tomorrow’s Challenges appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/solving-tomorrows-challenges/