This week’s articles include a look at Google’s display-advertising updates that make it easier to tie mobile-shoppers’ interactions to in-store purchases, the next step for taking advantage of beacon data for retailers, and the value companies can drive using the predictive power of users’ locations to influence their behaviors and experiences.
- “Google revamps display ads with the mobile shopper in mind” [Internet Retailer]: Google has announced new ways for marketers to buy and place ads to more closely tie online ads to in-store purchases.
- “How Beacon Data Helps Marketers Target Consumers Beyond Store Walls” [eMarketer]: Beacons may help not only with targeting users locally, but also providing more-personalized ads in other venues.
- “The Predictive Power Of Location” [Forbes]: Location is increasingly becoming a category in its own right, allowing marketers to more effectively influence consumer behavior.
- “5 Ways to Draw Shoppers In, and Keep Them” [PracticalEcommerce]: Ways to drive better engagement with your consumers, including capturing their attentions within eight seconds of visiting your site and using text in video.
- “Does Data Analytics Help Deliver Superior Customer Experiences?” [eMarketer]: Most executives believe that continued use of data analytics will drive changes in delivering better customer experiences.
- “American Millennials disrupting traditional travel models” [hospitality.net]: Millennials are more likely to use digital resources to plan and book travel, and most prioritize price over brand.
- “Starwood’s Loyalty Program Is Experimenting on Snapchat” [Skift]: Starwood is looking to target Generation Z as it opens up Starwood Preferred Guest (SPG) filters for visitors at one of 650 properties in the US, UK, and Canada.
- “Inside Expedia’s Usability Lab, consumer behavior provides insights“ [Tnooz]: Using technology to test user interactions on their site, Expedia is gaining interesting insights.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-10/
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