This week’s articles include a look at Instagram’s new tools for retailers, the impact of social-media buy buttons, Walmart’s efforts to cater to mobile-app users, and more.
- “Instagram gives retailers new analytics tools” [Internet Retailer]: Instagram Business Tools launched earlier this week, giving retailers more tools to understand the impact of the social network on driving users to their site.
- “Are social media buy buttons on the way out?” [Mobile Commerce Daily]: Twitter is scaling back its buy buttons, but that doesn’t mean social retail won’t be successful on other platforms.
- “Will mobile-driven price matching accelerate as Walmart doubles down?” [Mobile Commerce Daily]: Walmart is moving to cater to its most loyal and valuable consumers: those using its mobile apps.
- “The power of email automation” [Hospitality Net]: Leveraging automated, transactional-focused emails can dramatically impact guests’ experiences leading up to their stays.
- “Are online travel agencies undercutting hotels?” [Tnooz]: Online travel agencies undercut hotels almost a quarter of the time, resulting in $1 billion in lost revenue for hotels.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-11/
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