This week’s articles examine estimates for retail back-to-school growth, how in-store mobile tools can help drive sales, the impact of price on online purchases, and more.
- “Back-to-School Retail Sales to Grow 2.6% This Year” [eMarketer]: Back-to-school sales will continue to increase over last year, including estimates that e-commerce will grow at more that 15 percent.
- “Smartphone-reliant shoppers would buy more with in-store mobile tools: report” [Mobile Commerce Daily]: A recent study found thirty-three percent of shoppers regularly use a mobile device while in-store and would purchase more if in-store mobile tools were available.
- “Price still drives online purchases” [Internet Retailer]: Price remains the most influential factor in online purchasing decisions.
- “Training is key when it comes to nailing buy online, pick up in store” [Internet Retailer]: Store-inventory accuracy and in-store signage are some of the keys to making the customer’s experience successful.
- “Use Direct Mail to Attract New Ecommerce Customers” [Practical Ecommerce]: Tactics such as targeting, and providing specific instructions can be beneficial in leveraging direct mail to gain new ecommerce users.
- “How can retailers recondition consumers’ mobile price comparison shopping habits?“ [Mobile Commerce Daily]: Companies can dissuade users from price comparisons by providing unique, compelling experiences.
- “Three Things Hotel Marketers Can Learn From Uber” [Tambourine]: Simplicity, the importance of technology, and the delivery of a great user experience are three lessons hotels can learn from the success of Uber.
- “Here’s How Airbnb Disrupted the Travel Industry” [AdWeek]: Airbnb was able to address a need that wasn’t being met and was foreshadowed by the success of boutique hotels.
- “Travel email surveys strike a chord with older generations” [Tnooz]: Older generations usually engage more with general emails and those that include a survey.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-12/
No comments:
Post a Comment