This week’s articles include a perspective on how to make multichannel marketing work, how retailers should approach incoproating Snapchat into their strategies, and the growing importance of mobile SEO for retailers.
- “How to Make Multichannel Marketing Work” [eMarketer]: With consumers expanding their interactions across multiple devices, the need for multichannel marketing is more important.
- “Retailers should continue to test Snapchat, but at a small scale” [Mobile Commerce Daily]: Retailers should start testing small campaigns with direct calls to action as Snapchat begins to establish itself as an integrated purchasing platform.
- “Mobile SEO matters more than it used to” [Internet Retailer]: With more than half of all searches done on mobile, ensuring mobile SEO considerations are accounted for is important for retailers.
- “Future Of Retail: Artificial Intelligence And Virtual Reality Have Big Roles To Play” [Forbes]: Artificial intelligence and virtual reality are among the emerging technologies that are poised to influence the customer experience.
- “Retailers can reap rewards by being specific when listing products on Google” [Internet Retailer]: Using as much detail as possible when listing products on Google Shopping can help retailers be more effective with their marketing budgets.
- “Taking the Unexpected Out of Cart Abandonment” [PracticalEcommerce]: The most prominent cause for many cart abandonments is unexpected costs through the checkout process.
- “Super Metrics for Hotel Marketing & Online Revenue Optimization” [Hospitality Net]: Five metrics to consider when hoteliers look to optimize online revenue.
- “How hotels can localise their website to compete with Airbnb” [Tnooz]: With the local appeal of Airbnb, hotels can take action to appeal more to those looking for that local experience.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-13/
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