This week’s articles include a view into five trends reshaping the shopping experience; an announcement from Facebook regarding combining videos, images, and text for organic posts; and how many retailers are looking for ways to identify users on mobile devices to provide better experiences.
- “5 Trends That Are Radically Reshaping Shopper Marketing” [AdWeek]: iBeacons, augmented reality, and the rise of virtual reality stand to have a significant impact on retail in the near future.
- “Facebook gives retailers more leeway to tell their stories” [Internet Retailer]: Facebook has opened functionality to retailers, allowing them to combine video, images, and text for organic posts.
- “Most Retailers Want to Know Who You Are” [eMarketer]: Many retailers are exploring ways to better identify individuals on mobile devices to give them better experiences.
- “What Grade Do Marketers Give Their Personalization Efforts?” [MarketingProfs]: A recent survey shows retailers are most satisfied with their personalization efforts in their mobile apps.
- “Shopping apps slim down, running risk of inhibiting experience” [Mobile Commerce Daily]: Retailers considering slimming down their apps should consider the impact it could have on the customer experience.
- “Before Advertising, Make Sure Pages Will Convert” [PracticalEcommerce]: Driving additional traffic to a page will not matter if the landing page and website are poorly designed.
- “In The Graveyard Of American Malls, Bandier Is Reimagining The Brick-And-Mortar Store” [Fast Company]: New retail concepts are emerging — such as hybrid stores — combining experiences with opportunities to purchase related items.
- “4 Charts That Illustrate the State of Mobile Travel App Bookings” [Skift]: Compared to last year, more people are feeling comfortable and booking through mobile channels.
- “Digital should serve the guest, not take over” [Tnooz]: Technology should be there to support the experience and support a brand’s digital reputation.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-14/
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