This week’s articles include a look at the future of retailing, how consumers will shop for their back-to-school needs, and Walmart’s plan to acquire Jet.com.
- The Future Of Retailing: The Technology Revolution Is Now [Forbes]: As the industry shifts to a more customer-centric paradigm, accepting the influence of technology is critical for the retail industry to remain vibrant.
- How Will Consumers Shop for Back-to-School? [eMarketer]: With increases in back-to-school spending, consumers are split on using desktop or mobile devices for online purchases.
- Wal-Mart acquires Jet.com for $3.3 billion [Internet Retailer]: In a bid to continue its fight against Amazon, Wal-Mart will acquire startup, Jet.com.
- What retailers need to know, and expect, about virtual digital technology [Retail Customer Experience]: Virtual digital-assistant growth may be slower with retail unless companies can leverage context like history, location, and preferences.
- Data and Analytics: Three Key Steps to Successful Business Decisions [MarketingProfs]: To be successful with analytics, focusing on answering the ‘what’ questions and building an arsenal of tools and skills within your organization are critical.
- Most Retailers Offer Mobile Coupons, Payments [eMarketer]: Although most retailers are using mobile in some capacity, the biggest challenge cited by companies is integrating mobile into the company’s overall marketing strategy.
- Integrate Social Channels to Increase Conversions [Practical Ecommerce]: Integrating social media into your online store could help drive sales and build a more loyal audience.
- Back To School 2016 : Sales and Marketing Guide [The Shelf]: Infographic outlines interesting aspects of back to school — including that 40 percent of back-to-school deals are influenced by deal hunting.
- How To Create A Bot Worth Talking To [Hospitality Net]: Bots are relatively easy to create, and many travel companies are jumping on the bandwagon.
- Hotels must ease booking shift from mobile to desktop [Hotel News Now]: Travel organizations should keep in mind that a user’s booking journey may start on mobile but then transition to the desktop for completion.
- Airbnb Has a Golden Moment at the Rio Olympics [Skift]: Airbnb is helping to accommodate the influx of visitors due to the 2016 summer Olympics.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-20/
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