This week’s articles include a look at whether your location-based data is actionable, whether companies really understand their customers’ journeys, and the impact mobile will have on the future of e-commerce.
- Is your location data actionable? [Mobile Commerce Daily]: Companies can combine data and content to own the next moment — the action that occurs when a consumer finds you.
- Do Companies Understand the Customer Journey? [eMarketer]: A new study reveals that a majority of senior marketers indicate they are not confident in their company’s understanding of their customer’s journey.
- Mobile is changing the fortunes of e-commerce leaders [Internet Retailer]: The future of e-commerce is increasingly mobile in nature — and some companies are being outpaced.
- Analytics Are the No. 1 Marketing Technology [eMarketer]: Analytics tools are the most commonly used marketing technologies.
- Consumers’ retail journey to improve with amplified social media strategy [Luxury Daily]: Most retailers’ social strategies could be improved to have more of an impact.
- The Complete Blueprint to Email Marketing Success [SuperOffice]: Email marketing continues to deliver ROI. Here are five tactics for delivering a better email marketing strategy.
- What to Include in Automated Emails, for Ecommerce [Practical Ecommerce]: Retailers should be looking at other types of emails — in addition to the traditional cart-abandonment email — to inspire consumers to return to their sites.
- 6 tips for Combating High Cancellation Rates on OTA Bookings [hospitalitynet]: While cancelation rates typically run higher for online travel agencies (OTAs), they can make it challenging to properly forecast demand. Check out these six ways to effectively deal with cancelations.
- Hospitality Reenvisioned Through Data and Mobile [Skift]: In the travel industry — more than ever before possible — companies are able blend in-person experiences with digital interactions to create more personalized, attentive experiences.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-18/
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