The market for mobile apps is exploding — and it’s not just for consumers anymore. According to research from Accenture, 81 percent of executives think mobile apps are integral to their organizations and businesses, while 85 percent believe that mobile apps will be the dominant interface for the future.
There isn’t enough information technology (IT) talent in the market to develop and maintain an adequate number of apps to meet this demand. In fact, according to Gartner, “through 2017, the market demand for mobile app development services will grow at least five times faster than internal IT organizations capacity to deliver them.” There has to be a better way to keep up with demand and push these mobile apps to market more quickly.
Recently, at Adobe Summit, I explored these issues in a presentation, discussing how enterprises can solve some of the biggest challenges related to creating and managing their mobile apps. There, I outlined three steps for addressing these challenges:
- Reduce time-to-market for enterprise apps by using designers and marketers to accelerate mobile app production.
- Reduce costs by reusing content and leveraging integrated mobile app services.
- Make mobile apps mission-critical and solve business problems by connecting to enterprise systems.
Use Designers and Marketers to Accelerate Mobile App Production.
To meet the demand for enterprise mobile apps, we can’t just leave the development to the developers. We need to empower our designers and marketers to be more involved in the development of the app. Let the designers actually design the full app experience instead of simply prototyping the app and handing it over to the developer. On the other side of the coin, marketers need to be more empowered to use content management tools to create, manage, and deliver the content to the app. As you can see below, this is what a typical workflow might look like with more empowered designers and marketers. However, we are missing a piece. We will build this out in step three; but for now, let’s talk about the marketers’ workflows because their jobs aren’t finished when the content is delivered.
Reduce Costs by Reusing Content and Leveraging Integrated Mobile App Services.
Marketing can no longer be a siloed affair. Creating assets for each channel just won’t work. Instead, to gain the most efficiency, marketers need to leverage their content management system (CMS) to deliver assets across every channel and understand how those channels are working together through integrated services such as analytics and targeting. Reusing content, though, is just the first step on the path to reducing costs. Marketers also need to use tools that will allow them to update content within their apps without going through the process of resubmitting their apps to the app store.
Make Mobile Apps Mission-Critical and Solve Business Problems by Connecting to Enterprise Systems.
Apps become business critical when they are plugged into enterprise systems, solve business problems, and are deployed on large scales. By outsourcing each end of the app-development process, developers are free to extend the app and achieve that business criticality. They now have time to create custom screen components and templates to better, and more quickly, disseminate information; or leverage native device and operating system (OS) features through Cordova application program interfaces (APIs) to access things like the camera, accelerometer, or GPS to provide better contextual information; or even to build custom plugins that access proprietary databases and serve up the information. Focusing their efforts will alleviate the pressure generated by this app explosion while allowing them to solve more business problems.
Putting It All Together
In this way, we make efficient use of application-development resources and leave the design and use of the app to the people who have greater stakes in how well it performs. Measurement and performance are now in the hands of those most accountable. A great example of this kind of workflow is with Adobe Experience Manager Mobile, which includes out-of-the-box integration with Adobe Experience Manager as a CMS, Adobe Analytics to track usage, and the design tools for which Adobe is known.
Watch the full session recording from Adobe Summit 2016 (session S826) to see the case study I’m talking about. You’ll get a walkthrough of how these tools support a faster time-to-market for all your mobile apps.
The post The Path to Faster Enterprise Mobile App Deployment appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/mobile/path-faster-enterprise-mobile-app-deployment/
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