Essilor of America Transforms Its Digital Vision

Essilor is improving how people see the world through its inventive collection of eyeglass brands — VARILUX progressive lenses, CRIZAL no-glare lenses, XPERIO UV polarized lenses, and EYEZEN lenses — designed to reduce strain from viewing digital devices. Applying the same spirit of invention that infuses its eyeglasses, Essilor is reimagining its digital marketing using Adobe Experience Manager, Adobe Analytics, and Adobe Target to make every customer interaction stand out.

Working with Razorfish and Adobe, Essilor launched high-quality digital properties — with uniquely Essilor characteristics — for each of its brands. “Razorfish enabled Essilor to quickly scale the new digital marketing strategy to other brands — within 8 to 10 weeks with limited internal developer resources,” says Vasan Sundar, vice president of technology for Razorfish. “Essilor can now launch new brands online using the same components and templates but with a unique touch for each brand. That’s the beauty and power of Adobe Experience Manager.”

Using Adobe Marketing Cloud, Essilor is also taking greater ownership over its digital future. Centrally managed assets enable marketers to maintain a consistent brand image across campaigns and channels. The ability to measure results and share data across teams using common tools also helps to improve experiences.

Overall, Essilor has driven a 23 percent increase in visits and more than doubled engagement. Additionally, 46 percent more visitors are taking advantage of the company’s ‘Find a Provider’ search tool, helping Essilor direct more customers to eye-care professionals who offer its brands. See their full case-study here.

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from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/campaign-management/essilor-america-transforms-digital-vision/