This week’s articles include a look at the viability of responsive design as mobile conversion rates hold steady, considerations for launching an affiliate marketing channel, and steps retailers can take to better leverage mobile to connect with customers.
- As mobile conversion rate stagnates at 1pc, time to reassess responsive web design? [Mobile Commerce Daily]: Mobile buying behavior is unique, and responsive web design may not be the best solution to optimize mobile conversions.
- Affiliate Marketing: Advanced Commission Structures [Practical Ecommerce]: An overview of the various considerations when launching an affiliate marketing channel.
- 4 steps for leveraging mobile to better connect with customers [Retail Customer Experience]: Supporting customers’ in-store goals with mobile and investing in systems to better understand digital influence on in-store sales are included in ways to better use mobile.
- How Retailers Use Welcome Emails to Engage Consumers [MarketingProfs]: The findings of a new survey include evidence that 40 percent of marketers are not engaging with customers within 24 hours of their first interactions with the brand.
- Google PLAs are poised to produce over half of retailers’ paid search clicks by year-end [Internet Retailer]: Google’s product listing ads’ click volume is growing significantly faster than standard listings.
- Sears borrows from Pokemon Go for app-based in-store scavenger hunt [Mobile Commerce Daily]: Sears moves to incorporate learnings from the success of the augmented reality-based game, Pokémon Go.
- 56% of online retail searches take place on mobile devices [Internet Retailer]: More than half of retail-related searches are occurring on smartphones or tablets, and that increases to around 80 percent for location-based searches.
- This is the first airline to list seats for booking on Airbnb [Business Insider]: Lufthansa, in a surprising move, becomes the first airline to list flights available for booking on Airbnb.
- How Virgin Hotels’ digital marketing strategy has taken shape [Tnooz]: Responsive design and A/B testing have played important roles in the development of Virgin Hotels’ digital marketing strategy.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-18/
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