This week’s articles include a look at Pinterest’s move to become an e-commerce platform, the fundamentals of developing customer loyalty, and how US marketers are focusing on personalization across their emails and websites.
- “Pinterest makes a major e-commerce push” [InternetRetailer]: Pinterest announces Shopping with Pinterest, an initiative focused on highlighting the social network as an e-commerce platform.
- “The 4 Fundamental Attributes of Customer Loyalty, Part 1” [Ecommerce Times]: Automation is the first of four capabilities required to build customer loyalty, which remove somes of the friction of common retail business practices.
- “US Marketers Push Personalization Most on Email, Websites” [eMarketer]: Email and websites continue to be the most common channels for personlization.
- “US Mobile Travel Habits” [MarketingProfs]: More and more travelers are using mobile devices while traveling, and 85 percent of travelers use a mobile device to book travel activities.
- “Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile” [Mobile Commerce Daily]: As Starwood looks to expand its mobile keyless-entry program, the brand is finding that its associates have more time to personalize the guest experience.
- “Why Simple in Travel Can Be So Much Better Than Big Data” [Skift]: Some in the hospitality industry should be focusing on simple initial efforts instead of jumping immediately to attempting to leverage Big Data.
- “Google: time for the travel industry to see through its do-no-evil mantra” [Tnooz]: Google could pose a significant long-term threat to the profitability of travel companies.
- “4 Charts That Illustrate the State of Mobile Travel App Bookings” [Skift]: More people are feeling comfortable and booking through mobile channels compared to last year.
- “Digital should serve the guest, not take over” [Tnooz]: Technology should be there to support the experience — and a brand’s digital reputation.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/digital-marketing/point-sale-retail-travel-weekly-58-15/
No comments:
Post a Comment