This week’s articles examine ways in which retailers can leverage the Pokémon GO phenomenon; details on Google’s new shopping-focused ads; how consumers’ sentiments are changing regarding brands contacting them through messaging apps, representing an opportunity for brands; and more!
- How ‘Pokémon GO’ Can Lure More Customers to Your Local Business [Forbes]: With the viral launch of Pokémon GO, what can retailers do to take advantage of the added foot traffic that could be coming to their businesses?
- Google’s new ads try harder to figure out what shoppers want [Internet Retailer]: With more than 40 percent of shopping queries including general terms, Google is looking to make it easier for retailers to showcase their products.
- Consumers Don’t Mind Hearing From Brands on Messaging Apps [Adweek]: Consumers are becoming less opposed to companies contacting them through messaging apps, presenting an opportunity for brands to capitalize on.
- Google brings retailers, users closer with suite of new mobile products [Mobile Marketer]: With travel searches up 30 percent, Google is looking to make it easier for travelers to ensure they are booking the best travel products for their needs.
- Eye Tracking: How Do People Search (and Book) in 2016? [Hospitality Net]: User behavior regarding how we search has changed in the last two years, and it’s important to understand what that means for the travel industry.
- This Is What Happens When Hotels Focus Listening With Social Media [Are Morch]: Many users are increasingly looking to social networks to help inform them of possible deals for locations they are considering.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-15/
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