This week’s articles examine the state of predictive analytics, present four ways in which email can help increase the effectiveness of other digital-marketing channels, and view how Macy’s is partnering with IBM to create an in-store personal-shopping assistant.
- A Closer Look at the State of Predictive Analytics [eMarketer]: Marketers in a recent survey cited siloed organizations and internal knowledge and expertise as the largest obstacles to investing and executing predictive analytics.
- 4 Ways Email Can Drive Other Marketing Channels [PracticalEcommerce]: Email marketing can help influence the effectiveness of direct mail, display, social, and paid search.
- Macy’s Teams With IBM Watson For AI-Powered Mobile Shopping Assistant [Forbes]: Macy’s On Call is a shopping assistant that shoppers can use to find products, departments, or brands while in-store.
- Mcommerce to capture 49pc of online retail sales by 2020: report [Mobile Commerce Daily]: A new report estimates that mobile will continue to grow over the next four years to account for nearly half of all e-commerce retail sales.
- Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season [AdWeek]: A study by Facebook indicates mobile purchases made during the holiday season increased 33 percent between 2014 and 2015.
- 4 Ways Retailers Can Save Their Stores [Forbes]: Creating a brand — and expressing that brand in meaningful ways both digitally and in-store — is becoming more important for retailers that want to give consumers the experiences they are expecting.
- Hotels: From Pokémon Go to the Pokeconomy [Hospitality Net]: Taking advantage of the exploratory nature of the game — as well as steps to ensure your hotel is Pokémon friendly — are simple, initial actions hoteliers can take to immediately jump into the Pokémon craze.
- Travel brands need to be creative when thinking about programmatic [Tnooz]: Starting with geotargeting, and expanding into behavioral and contextual data, is a common path many travel companies take in the quest for success with programmatic advertising.
The post Point of Sale: Retail & Travel Weekly appeared first on Digital Marketing Blog by Adobe.
from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/news-and-resources/point-sale-retail-travel-weekly-58-17/
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